Murray McNicol (left) and Willie Biggart, co-founders of Spoonfed.
Picture credit: Dominic Cocozza

Vialex is delighted to have acted as advisers to the principal shareholders of Aptus Systems Limited (t/a Spoonfed), in the sale of the Glasgow-based catering software company, to the Michigan-based, US technology firm, 365 Retail Markets.

Spoonfed was founded in 2013 by Willie Biggart and Murray McNicol, who with the help of software entrepreneur, Steven Wojciechowski created a software solution to resolve major operational issues within the catering sector.

Since launch, the company’s web-based software subscription service has grown rapidly and is now used by Food Service Operators (including 4 of the top 5 global contract caterers), serving many global brands and institutions, as well as restaurant chains and independent caterers across USA, UK and Western Europe, delivering efficiencies for a wide range of catering activities.

The deal provides an exit for Spoonfed’s investor base, including main backers Equity Gap and Scottish Enterprise.

Willie Biggart, Murray McNicol and Steven Wojciechowski will remain involved in driving the business, working alongside Allison Sutera, chief growth officer at 365.

Joe Hessling, founder of 365, believes Spoonfed will add further value to its expanding customer base.
“We have built a great relationship with the Spoonfed team, and we share an exciting vision for the business.”

Willie Biggart said: “It’s been a real challenge to build it from that original idea and we certainly could not have done this without our backers from Equity Gap and Scottish Enterprise and of course our great and hard-working teams based in Glasgow, Scotland and Denver, Colorado.

“We are excited to be joining 365 as part of the next stage of our growth trajectory. The combination of our technology, team and market position, together with their resources and capital, will enable us to offer an even better experience to our customers in the UK and USA. It’s a proud moment for us all.”

The Vialex team was led by Legal Director, Greig Williamson who was assisted by Legal Advisers Zoe Fowlie and Scott Paterson.
Vialex CEO, Keith Anderson commented: “It has been a huge privilege to play a part in the Spoonfed journey. We were there at its inception and have provided legal and strategic advice throughout. We have seen the product go from strength to strength and it has been inspiring to see what Willie, Murray and Steven have achieved through imagination and sheer endeavour. To help with the exit has been an added bonus and we are sure that Spoonfed has a bright future under its new ownership.”

The sale of Spoonfed was covered here by the online news platform, Daily Business.